This acquisition, backed by existing shareholders LEA Partners and TA Associates, enables Chaos to further build on its vision of creating a leading end-to-end 3D visualization ecosystem
Karlsruhe, April 7, 2022 – Chaos, which recently merged with Enscape, has announced its acquisition of Cylindo, a 3D product visualization platform for commerce. Cylindo makes product visualization easy for brands and retailers by providing superior product visuals across the entire buyer journey. This acquisition, backed by existing shareholders LEA Partners and TA Associates, enables Chaos to further build on its vision of creating a leading end-to-end 3D visualization ecosystem. Together, Cylindo and Chaos will continue to democratize visualization, making 3D, AR and VR content more accessible to everyone.
Incorporated in 2012, Cylindo makes it easy to visualize and sell products through its web-based service that powers four quintillion product variations and 18 million monthly users. Cylindo’s technology transforms simple product data into 3D photorealistic content that can be easily leveraged anywhere: product configurators and feeds, AR/VR experiences, interactive room scenes, and other marketing channels. The platform provides an end-to-end solution to create, manage, and distribute photorealistic product visuals with ease. Top furniture retailers and brands use Cylindo’s platform to deliver immersive 3D experiences and support their 2D product visualization needs.
Cylindo will continue to operate as an independent brand collaborating closely with the Chaos team. All Cylindo services and solutions will continue to be developed and offered. Cylindo’s 164 employees will continue to operate from offices in Boston (USA), Copenhagen (Denmark), Bitola (North Macedonia), and Skopje (North Macedonia). The acquisition now brings the Chaos joint workforce to approximately 700 employees across the globe.
Christian Lang and Peter Mitev, co-CEOs, Chaos:
“We are excited to welcome Cylindo, a fast-growing 3D product visualization platform, to the growing Chaos family. Our acquisition of Cylindo is the next stepping stone to becoming a world leader in 3D visualization. With Cylindo, we can meet increasing needs for easy-to-use, high-quality 3D visualization, augmented reality, and virtual reality technologies across numerous industries."
Janus Jagd, CEO, Cylindo:
“Cylindo and Chaos share a common mission of making visualization easy. We are thrilled to join Chaos and create an end-to-end platform for visualization, 3D commerce, and beyond."
Christian Roth, Managing Partner, LEA Partners:
“With the vision to create an end-to-end solution for arch-viz and interior design, we had been monitoring the journey of Cylindo since our original investment in Enscape. Janus and the Cylindo team did a tremendous job in growing Cylindo into a global leader for 3D furniture – with so much more potential in adjacent content verticals.”