Karlsruhe/Münster/Kaarst, December 16, 2024: Supported by Karlsruhe-based technology investor LEA Partners, easybill, the market leader for e-invoicing, and PAQATO, the after-sales expert for e-commerce, are joining forces to create the leading SaaS solution for e-invoicing and after-sales.
The bundling of after-sales communication and leading e-invoicing creates a platform that seamlessly extends the shopping experience into the invoicing process and strengthens customer loyalty: PAQATO brings its SaaS solution for automated, personalized after-sales communication to optimize the customer journey after checkout. The partnership primarily supports the growing customer base of more than 20,000 SMEs and e-commerce companies and enables them to
Andreas Seifert, Managing Director of the joint group: “The combination with PAQATO makes sense for us on multiple levels: easybill offers the leading solution for incoming and outgoing invoices. As an after-sales expert, PAQATO will enable our users to retain their customers in the future by enhancing the shopping experience after invoicing. Customer loyalty is often underestimated and treated as a mere buzzword. PAQATO’s exceptional products address the next phase of e-commerce. The aim is to create an integrated SaaS platform for freelancers and small and medium-sized enterprises.”
Michael Lüken, Managing Director of PAQATO, stated: "This partnership represents a strategically important step for both companies. By combining our expertise, we will be able to offer our customers even better and more comprehensive solutions. Our shared vision and complementary technologies provide the perfect foundation for future growth and innovation. We look forward to setting new standards in the B2B SaaS sector together with easybill."
PAQATO supports e-commerce merchants in realizing their full potential in the areas of customer loyalty, data analytics and personalization. Since its inception in 2015, the Münster-based SaaS company has grown steadily and has successfully established itself as an expert for after-sales in e-commerce. Over 2,300 online shops now use PAQATO to inspire their customers. www.paqato.com
Founded in 2007, easybill is the market leader in electronic invoicing and everyday business operations serving more than 20,000 customers. easybill emerged as the leading, easy-to-use SaaS for freelancers, small businesses and e-commerce merchants to automate and streamline their sales process, speed up payment collection and ensure compliance with regulatory requirements. A strength of easybill is the free, personal customer support via telephone. www.easybill.de
With over EUR 2 billion in cumulative capital commitments, LEA Partners is an entrepreneurial-minded multi-stage private equity firm investing in technology companies that are driving transformative change in their industries. Founded in 2002, LEA Partners has advised on the investment in more than 100 companies. With a 35 people strong team based in Karlsruhe, one of Europe's largest technology clusters, its mission is to fund and support ambitious founders and executives by leveraging them with practical, hands-on growth expertise to achieve market leadership. Visit www.leapartners.de to learn more.